Effective Strategies for Presenting Data and Synthesizing Key Messages in Presentations

Effective Strategies for Presenting Data and Synthesizing Key Messages in Presentations

Presentations are a crucial tool for many professionals. They can be used to summarize a project, present research findings, or make a pitch. However, presenting data is not always easy. It takes careful thought and strategic planning to design an effective presentation. Here are some tips to help you present insights and data logically and synthesize key messages on slides of a presentation:

1) Make it visual: Visuals help your audience process information faster and more effectively than text alone. So, use graphs and other visuals to share numbers and trends.

2) Tell the story: Stories draw people in and make your information easier to remember. Try using storytelling techniques such as building suspense or piecing together an event chronologically. To illustrate this point: The first thing I noticed when I walked into the …

3) Use the 3 Ws: When presenting findings, explain what you did (the basic Who/What/When/Where)


Designing slides of a presentation

When designing your slides, it’s important to keep your audience in mind. Use an appropriate tone, typeface, and layout that will engage the people you’re presenting to.

The most popular type of presentation is called a slideshow format. A slideshow is effective for conveying research findings because the audience can refer back to specific slides without having to remember key points of PowerPoint presentation.

It’s best to use visuals on slides instead of just text. This is because visuals help your audience process information faster and more effectively than text alone. You’ll also want to include verbal explanation along with visual displays. For example: The first thing I noticed when I walked into the room was …

You should also consider the order you’re presenting the information in. If you’re making a presentation about an event, tell the story chronologically—otherwise you risk confusing your audience by jumping around too much.


Use the 3 Ws

When presenting information, use the 3 Ws to help your audience understand what you found. The Who, What, When, Where, and How will help your audience better understand your findings.


1) Who: Who did the research? What is their profession? When were they doing this research? Where was the research done?

2) What: What are you trying to say with these findings?

3) When: When were these results taken? Why now?

4) Where: Where were these findings taken from? Why that place in particular?

5) How: How do these results compare to other data or studies on this topic? For example, how does this differ from other data on car ownership rates in America by age group.


Order your thoughts

In order to present data effectively, think about your audience and find out what they want to know. This will help you decide how to structure your presentation.

The first thing is to identify what type of presentation you’re giving:

-A sales pitch: Your goal is to convince them to buy something. For example, the top three reasons you should invest in this product include X, Y, and Z.

-An educational lecture: You’re educating them on a topic and they’ll ask questions as they go along. For example, it’s important for investors to understand the basics before investing in an IPO.

-A research summary: You’ll be presenting your findings and discussing your methodology (e.g., “We looked at these four things”).

Once you’ve figured out what kind of presentation you’re giving, create a rough outline of the content that you plan on talking about and order it logically with the most important points first. For instance, if you’re giving a sales pitch, then the introduction should be the most compelling argument for buying something or listening any further. The conclusion should summarize everything that was said before concluding with another call-to-action (i.e., “So will you invest?”


Arranging thoughts logically

Presenting data in a logical manner is an important aspect of any presentation. The way in which you organize your information will make it easier for your audience to process and understand what you are saying.

– Present insights with data, not jargon: If you are speaking to a technical audience, they may know all the terminology you are using. However, if you are speaking to a non-technical audience, use clear language that they can understand.

– Connect the dots: Your presentation should flow logically from one point to the next. Make sure that each section builds off of the previous one.

– Start with broad points and narrow down gradually: Beginning with broad points gives your audience context for what they are about to hear about. Gradually narrowing down to more detailed points will help them process this information better.

One of the most important steps for designing a presentation is to choose your key messages or insights. These are the high-level takeaways that will be shared in your presentation.

After you have chosen your key messages, it’s time to create an outline for your presentation. Your outline should include the following:

1) Introduction: What are you going to talk about? Why are these topics important to the audience?

2) Key messages: What are the three most important things you want your audience to remember?

3) Conclusion: This is where you sum up what was discussed in the presentation.

4) References or sources: Add any references or sources for those who want more information on a topic. Reference materials can also serve as back-up if someone asks a question during your presentation you can’t answer at that moment.



This post has given you some valuable tips for presenting data on slides. Remember to make your presentation visual, tell a story, and use the three Ws. These simple techniques will make your presentation more effective.

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