PowerPoint is not an unknown term anymore. It has always been there for businesses to increase their sales. It is a tool or a way which is meant to be utilized for small businesses.
Digital PowerPoint is relatively a newer term in this career stream.
How is PowerPoint growing in popularity?
PowerPoint is all about expressing your product features. Expressing your product ideas from PowerPoint slides or presentations is the best approach. This is gaining popularity because it works best for your product.
The five reasons why any manager or professional worth their salt cares more about the quality of their PowerPoint presentations and why it is so popular
- It acts as a first face off between your brand and individuals watching your presentation. Presentations used by the company's sales team are probably the first touch point between your brand potential clients.
- It’s a versatile and flexible feature to maintain everything. Well constructed, hyper-linked menus added in PowerPoint, you can always ensure your team has all the info they need at their fingertips, whenever needed.
- Your message can be 100% compliant and written down. Nothing off script and No salesperson that regularly goes off-script for you have everything penned down on slides.
Emerging trends in PowerPoint industry
Many things keep changing in the PowerPoint world and they do frequently. Hence we have listed some popular PowerPoint trends here to help you to know these developments as needed and to inculcate your business with the knowledge important for you to succeed.
1. Inculcate inbound presentations.
This past year was an unprecedented change, and outbound PowerPoint tactics were no more that effective. The shift from office to home (WFH) business practices have made inbound PowerPoint presentations come into the picture. For example, there has been a rise in virtual events due to COVID-19 forcing marketers to get creative. In this trend, use of PowerPoint slides to showcase your pitch is important.
2. Turn customers into your promoters.
It is important to place a heavy emphasis on customer service and train your team to handle requests and fix customer issues efficiently.
This will lead to customers or clients who can market for you: they can promote your business through their networks both online and in-person.
3. Creating video content:
Video PowerPoint is definitely not a new idea, but its effectiveness and popularity have definitely risen to a new high in recent years, and even more with the onset of the pandemic.
Video can serve as a valuable addition to both sales and customer service efforts.
During the initial days, video was limited due to costly resources and production. Today, it’s much more accessible to everyone.
You don’t have to hire a production team or PowerPoint agency; all you need is a smartphone, such as an iPhone, and PowerPoint as a tool, you can simply embed this video on your PowerPoint.
4. Reach your audiences with native advertising.
When your brand pays you to feature your content on a third-party website, you’re investing in native advertising. Unlike traditional advertising, which is designed to interrupt and stand out in front of your audience, native advertising is designed to promote your brand to a new audience who might otherwise never learn about you.
For example, Instagram is a popular social media network that regularly partners with brands for native advertising.
Different career options using PowerPoint for professionals
If you want to make a career using PowerPoint, please make sure to browse the types of PowerPoint jobs mentioned in the list below. This is a collection of jobs of the many different roles a business might have available for qualified marketers.
PowerPoint field is very interesting and once you put all your mind towards it, nobody can stop you from rocking in this field. These professional positions featured down below are considered as the best one.
Below are some of the PowerPoint jobs by position names that you might want to pursue as internet PowerPoint.
1. Marketing Specialist
One of the common and starting career paths in the list of types of PowerPoint jobs is Marketing Specialist. They design and create marketing campaigns and strategies from scratch that support the growth of a brand's product and services. They do a thorough research on current PowerPoint trends and check which types of products or services are in demand by the consumer.
Marketing Specialists are responsible for creating presentations and providing reports based on information collected from trends, competition, brand new products, and pricing.
2. Social Media Manager
The Social Media Manager is senior lead and helps in the company's social media marketing campaign. Their role revolves around keeping all the social media accounts updated on a regular basis with relevant content and posts. The goal of the Social Media Manager is to develop and increase brand awareness as well as generate leads or sales.
They are responsible for actively bringing engagement to social media followers and influencers within the social media channel. They track and report social media trends and engagement, and adjust their efforts accordingly. These all activities will be very helpful to keep a track if documented through PowerPoint slides.
3. Search Engine Optimization Specialist
The Search Engine Optimization Specialist is responsible for improving search engine rankings for corporate and brand websites. They consider selective keywords to target in their search engine optimization efforts, and try for optimization through SEO tactics.
The website optimization process mainly includes writing perfect keyword related content to hit SEO optimization, as well as optimizing page titles, header tags, alt tags, and meta tags. They also primarily focus on overall design of a website so that it enhances the user experience.
SEO Specialists analyze how effective the SEO campaign is, and adjust their strategy accordingly to increase the revenues.
4. Email marketing Manager
The Email Marketing Manager is responsible for marketing of a product or service via email marketing campaigns. They are also responsible for managing the list of email contacts for a company, as well as creating the PowerPoint materials that will be effective for the customers. Once an email campaign has started, the Email marketing Manager responsibility is to assess its effectiveness and adjust future campaigns and strategies accordingly.
5. Web Content Writer
Web content writers are experts at creating useful material for websites. They create web material such as blog entries, marketing copy, and other types of content. A web content writer's purpose is to boost the amount of website visits by targeting specific keywords linked to the company's products and services.
6. Web Producer
A web producer is incharge of designing and implementing a website's digital content. They frequently collaborate with a content creation team to determine which content will be shown on the website. They are in charge of copy; they are also in charge of designing and implementing audio, visuals and video.
7. Product Manager
Product managers are in charge of the entire product development process. They develop new ideas based on industry knowledge and communication with consumers and prospects as well as build products from current concepts. The product manager is in charge of making sure that a product is finished on time and on budget and their main purpose is to improve the profitability of existing items while also developing new ones for the company.
8. Marketing Analyst
The PowerPoint analysis in charge of studying the marketing campaigns of a company. They research and assess market trends before reporting their findings to the PowerPoint department. They collect data and analyse buying patterns in order to assist businesses in developing marketing strategies. The primary purpose of a marketing analyst is to decide which items or services should be sold and how they should be sold.
9. Advertising Coordinator
Advertising coordinators help marketing initiatives and assist with print and electronic media PowerPoint projects. They are in charge of creating and coordinating advertising campaigns that convince people to buy their company's or clients' goods or services. They schedule commercials and product promotions, maintain and update a client database and provide assistance to sales people.
A PowerPoint skill can take you in a variety of areas more than you can ever imagine. In most PowerPoint skill related you will be given a generic product or service and told to link it with a brand name. PowerPoint as a skill is to develop, manage and improve brands advertising. You will ensure that consumers you look at are beyond the price and function of a product or services when deciding whether or not to acquire it if you do these responsibilities completely and correctly.
To be successful in PowerPoint you must first understand the needs, preferences and the limits of the people you are going to target.
Best entry level jobs in PowerPoint-
PowerPoint is a vast field with thousands of opportunities. One of the questions that you should consider asking yourself is if you really want to pursue a career in PowerPoint and what kind of background is required. The background you need to succeed in PowerPoint will undoubtedly be influenced by the precise professional route you choose. Obtaining an entry level PowerPoint employment of an acetates a bachelor's degree in PowerPoint or a related discipline.
Here are some of the best entry-level job positions in the field of PowerPoint
- PowerPoint intern- PowerPoint intern roll is an excellent entry level position for anyone interested in working in the PowerPoint field. Obtaining a PowerPoint intern position is the simplest of all. This is the most entry-level position in this list. Try applying for PowerPoint intern positions if you are having trouble breaking into the PowerPoint sector and no one appears interested in hiring you. The list of tasks that you'll perform are- researching and analysis, handling PowerPoint campaigns, assisting the PowerPoint team with daily tasks, monitoring social media metrics for performance analysis, and on.
- Social media specialist- This position is sometimes known as social media strategist, a coordinator or an associate. This position is a high demand entry level position and it is all about using social media to sell your businesses. Some of the most prevalent tasks and responsibilities under this position include creating, managing and running social media campaigns and reporting on social media, assessing performance and making suggestions for improvement, collaborating with the PowerPoint team and so on.
- Digital PowerPoint Assistant- This is not similar to any other specialist roles. This is an entry level job where you'll assist the CMO with digital PowerPoint only. Thus, your interaction with traditional PowerPoint techniques will not be there.
Overall expenditure on digital PowerPoint in the US has increased exponentially in recent years and is expected to cross the $129 billion mark by 2021. In actual terms, digital PowerPoint spends have already crossed traditional PowerPoint spends in the US.This is the reason why this one is the best entry level job you can get off.
- SEO Specialist: A search engine optimization (SEO) specialist is another specialized entry-level job title that’s perfect for those who have huge interest in marklines and back PowerPoint. It is a technical and challenging job though.
The chances of growth are exceptionally huge because SEO is one industry which will be alway there in the near future. And since it is a technical job, its demand will continue to rise in the longer run.
PowerPoint is here and will be used always to increase business sales and revenues.
Digital PowerPoint is relatively newer but not that old. But surely it is a good
technique and relatively a newer way to increase revenue. PowerPoint is amazingly
helpful in PowerPoint because your first pitch goes to the client through presentation so
It becomes very important to create effective PowerPoint slides to win their trust.
Also PowerPoint can be used to pin down your points in the slides for your team to refer
items anytime and anywhere.
PowerPoint as a skill is a great career niche to start your jobs and we need to make sure that we are good in presentations with PowerPoint to receive your clients and customers. It is here to stay and will always be there. Tools might change but PowerPoint has always been there and will be in future as well.